New Mercedes-Benz CLA with AMG Package Filmed in Barcelona

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Whereas in the U.S., most gearheads are on the lookout for the 2014 Corvette Stingray, across the Atlantic, it's the new Mercedes-Benz CLA compact sports saloon that is garnering a lot of attention lately.

Mercedes, which seems to have a soft spot for Spain when it comes to filming, photographing and hosting media events for its latest cars, brought the CLA to Barcelona, and as luck would have it, YouTube channel owner "WillLillo", was in the right place at the right time with his camera set to record mode.

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Kate Upton and the Wolf: Watch the Two New Mercedes-Benz CLA Ads

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One of Mercedes-Benz's most important new models of the year is without doubt the CLA. Not only because it is the brand's first front-wheel drive saloon, but also because it lowers the entry price to the three-pointed star to around $30k in the U.S.

Short of actually driving the car, we know everything about the new CLA. Based on the MFA platform, it boasts a world-leading aerodynamic coefficient of 0.23 (0.22 in the BlueEFFICIENCY C180) and will launch with a 207HP turbocharged 2.0-liter four-cylinder in the U.S. and a broader engine range in other markets.

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Premium Brands Move into Mass-Market Territory with US$30k Offerings

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There are 75 million 30- to 40-year old consumers in the U.S. right now and, according to Mercedes-Benz USA head of marketing Bernie Glaser, “they have big expectations for products and brands”.

The problem for automakers like Mercedes, Audi and BMW is that these buyers are not able and/or willing to pay the US$40,000 sticker price attached to premium vehicles. Yet they want to have their cake and eat it, too – or, as Glaser puts it, demand “attractive styled cars and the right technology”.

One way to attract those buyers is to lower the entry price: only last week, BMW announced that, starting this spring, it will offer a 320i sedan priced at US$33,445 (including destination) – that’s US$4,300 cheaper than today’s entry-level 328i.

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Mercedes-Benz CLA Officially Launched, Priced From €28,977 in Germany, [62 Photos & Video]

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Here’s what we already know about the new Mercedes-Benz CLA: it’s a four-door sports sedan based on the A-Class’ MFA front-wheel drive platform, with the 4MATIC all-wheel drive system being available as an option.

It sits between the A- and C-Class in the automaker’s line-up but is slightly longer than the latter. It has a production car aerodynamic record with a Cd of just 0.23 and it will launch with a 207HP turbocharged 2.0-liter four-banger in the U.S. and a wider range of gasoline and diesel engines in Europe and other markets.

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New Mercedes-Benz CLA Finally Breaks Cover, Goes on Sale this Fall Priced at Around $30k

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You've probably already seen it before on more than one occasion, but this time, it is Mercedes-Benz that has released images and specs on its brand new entry in the executive compact sedan segment named the CLA.

It is the less impressive- but still sexy-looking production version of last year's Concept Style Coupé (CSC) sports sedan that transfers the four-door coupe styling of the CLS into a smaller package with a similar footprint as the C-Class.

The swoopy looking CLA will sit between the A-Class hatchback and the C-Class sedan, in terms of pricing, features and specifications, which means that it should start from around $30,000 in the States, with exact pricing to be announced closer to launch in September.

Mercedes describes the slippery-shaped CLA as a "styling rebel" adding that the car's drag coefficient of just 0.23 sets a "new world record in aerodynamics for series production automobiles".

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Another Photo of the New Mercedes-Benz CLA Lands on the Web

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There's another internet sighting of Mercedes-Benz's worst kept secret of the year, the new CLA compact "four-door coupe", again of the regular model in AMG trim guise.

In addition to the leaked image, Mercedes-Benz itself released a teaser photo of the CLA during filming for its first TV spot that that will debut during the fourth quarter of the year's biggest night in U.S. television advertising, the Super Bowl XLVII on February 3.

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U Spy: Mercedes-Benz's Slinky CLA Sports Sedan Nabbed in Hungary

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We mean it when we say it’s always a pleasure to host scoop pictures from you, our readers, and we feel especially honored when CarScoopers like Andor I. from the picturesque city of Budapest in Hungary select our site to send in their very first spy shots.

The prototype spotted by Andor is the upcoming Mercedes-Benz CLA compact sports sedan, or if you prefer, Stuttgart's "baby" CLS with a smaller footprint, but also a much smaller price tag than the brand's original four-door coupe.

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Spy Shots: 330hp Should Put the Mercedes-Benz CLA 45 AMG into Your Radar

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Another camouflaged version of Mercedes-Benz's upcoming CLA 45 AMG sports saloon has entered the field of our spy photographer's lens.

You can think of the CLA 45 AMG as the poor man's (or so to speak) CLS 63 AMG, as it will offer respectable performance in a smaller package and at a much lower price. In fact, it will be the cheapest AMG offering for North American buyers (Europeans will also have the option of the lower-priced A 45 AMG).

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Mercedes Still Trailing Behind BMW and Audi in Premium Sales Race for Number 1 Spot

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A year ago, Mercedes-Benz CEO Dieter Zetsche sent a letter to his employees claiming that the three-point star brand must regain the top spot that it lost in 2005 in the premium segment.

“We are Daimler – we should be ahead of the pack!” proclaimed Zetsche who added at the time that in no way should they “be content with a solid second or even third place”.

Unfortunately, Mercedes’ global domination plan doesn’t seem to bear fruit. If anything, the company has fallen even further behind BMW and Audi, which are the number one and two premium carmakers in the world respectively.

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