Ford Fusion Titanium AWD

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Los Angeles foi a cidade que presenciou o primeiro anúncio oficial da chegada do mais novo produto da Ford ao mercado brasileiro. A primeira apresentação oficial desse modelo se fez há vários meses e na versão americana, mas algumas semanas atrás se revelou a variação europeia, que ganhou versões exclusivas para ser vendida como a nova linha Mondeo. E agora chega a nossa vez de receber um dos expoentes da One Ford, estratégia de unificar os produtos mundo afora para trazer as vantagens que você lerá aqui.

Muito já se falou sobre o estilo arrebatador deste carro, incluindo a importância que ele tem para a implementação da atual tendência de estilo da Ford, uma fase mais evoluída da Kinetic Design. Tudo isso se pode ler com mais detalhes no artigo do blog referente ao lançamento mundial de Fusion e Mondeo, que você pode acessar clicando aqui. Porém, essa ideia de produzir um mesmo modelo para mercados tão distintos nos traz outro benefício de importância também enorme: acabamos de receber um carro feito para agradar a Estados Unidos e Europa ao mesmo tempo. Ainda que o nosso portfólio automotivo infelizmente insista em preservar exemplares de defasagem inaceitável, não se pode negar que a tendência é de melhorias. Se os carros de preço menor precisam apelar a soluções nacionais como motor flex e compartilhamento de partes (os Citroën C3 e C3 Picasso, por exemplo, só têm o mesmo painel aqui), os segmentos de maior poder aquisitivo há tempos investem em trazer o mesmo nível visto no exterior. Os altos números de vendas em nosso mercado representam uma clientela que finalmente começou a exigir mais e já o recebe, ainda que infelizmente a preços muito altos. Essa aura de evolução é o que motivou uma muito valorável iniciativa da Ford com o Fusion.

Cabine farta em espaço e requinte sempre foi uma regra básica para se vender carros mais caros. Já o desenho teve que enfrentar uma época de contenção. Até meados da década de 90, sedãs e peruas de luxo eram muito associados ao conservadorismo, porque a maior parte do seu público são pessoas a partir da meia-idade. Isso explica por que boa parte dos carros daquela época recorriam às linhas retas e vincos comportados por fora e detalhes em madeira para revestir a cabine, por exemplo. Já hoje em dia um carro como o Fusion continua com público parecido, mas vale notar que a meia-idade de hoje não é a de antes. As pessoas estão cada vez mais familiarizadas com as novas tecnologias, e com isso dando muito mais atenção e valor ao que é novo. No aspecto dos carros isso começou a se traduzir com a excelente aceitação de carros como o atual Hyundai Sonata, que começou a compensar a falta de prestígio da marca com um desenho ousado que viria a revolucionar sua categoria e a gama de sua marca. Mas o próximo problema a se combater era o tabu dos motores. Num primeiro momento, nem a moda de consumir produtos ecológicos convencia a clientela de maior nível a levar seus carros com motores menores, mesmo que os mais modernos tragam tecnologias que extraem desempenho muito melhor que o das unidades de dez anos atrás.

Por mais infundada que seja, essa predileção por deslocamento do motor proporcional ao tamanho do carro teve força em todo o mundo, incluindo o Brasil – você conhece, por exemplo, algum sedã médio com motor 1.6 que teve vendas boas? Entretanto, o suspiro de alívio vem da combinação do público mais aberto a novas ideias com uma evolução das novas tecnologias cada vez mais surpreendente. A Ford passa a aproveitar este momento ao trazer o primeiro lote de Fusion na versão Titanium, de topo e com o mesmíssimo nível oferecido nos EUA. Ou seja, estão lá pacote de itens completo, tração integral e especialmente o motor 2.0 EcoBoost. Isso mesmo, este sedã faz a estreia no Brasil dessa tecnologia que já coleciona excelentes críticas quanto à eficiência, e que lá fora já equipa desde o Fiesta até a série F de picapes. Tecnologias como turbo e injeção direta fazem esse motor render potência e torque de impressionantes 240 cv e 34,7 kgfm, força que lhe deixa mais do que digno de suceder o trem-de-força do Fusion anterior, um 3.0 V6 de 243 cv e 30,8 kgfm. A estreia oficial do novo Fusion se fará no Salão do Automóvel por R$ 112.900, mas a versão Titanium estará sozinha apenas nesta primeira etapa: no primeiro semestre de 2013 vêm a opção de tração dianteira e a 2.0 Hybrid, esta sem turbo. Fora dessa versão teremos a SEL, com o 2.5 Duratec flex estreado na Ranger.

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Ford Fusion and Mondeo

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The North-American website has already received the price list of the new Fusion, which denotes its sales are going to start soon. This car reflects a change at Ford’s strategy when promoting a new vehicle because, as what was made at Brazil with the new EcoSport, they’re starting to show it through different media several months before it really starts to appear at the dealers. Until now it’s hard to define if this procedure is good or bad, but the fact is that you will read about the best phase of these cars ever.

We can say that, as well as Escape, the second-generation Fusion will be the first strong example of the latest visual identity changes Ford is starting to apply at its cars. This can be explained by remembering that, when a company decides to promote a big change like that, its vehicles are divided at three moments of their current lifetime. The first one is like the current Focus, who got completely remodeled only one year ago. Even if some cases of this group don’t follow too well its brand’s new path, they’ll have to stay like that for some more time until it’s really worth to get changed again. The second group are the ones who already have that extra time at the current phase, but still not needing big investments. At this case, the better solution is a face-lift, like Fiesta has recently received, so this makes possible for them to adapt the new style to a project who is still getting good reception. And the third kind is the oldest, therefore clearly deserving an entire new generation or even a new model to replace it. Those are the better ones to work on, because the new values the company wants to express can be applied since the very start of the designing. So that’s why the cars at this article abandoned their six-year-old previous phases to get completely improved.

And by improvement, Ford means adopting the new interpretation of the Kinect style. There are more elegant shapes, with some concession of the agressive lines in order to achieve an imposing design. Fusion and Mondeo now use a long and wide hood to give bigger impression of plenty of power, while the small-sized headlights seem to compose an angry “facial expression” along with the big air intake – this one has also abandoned the thick silver pieces to a much less brutal and more elegant design. The side sections follow the latest trend, which already drops that excessively tall lower line of the windows, but brings the Kinect fluidity with strong, solid lines without too much folds. It’s easy to see that this car became much more sophisticated than the previous Fusion, and here’s where Ford starts to attach it to Mondeo. Yes, that déjà vu you must’ve had with the tail lights has its reason: the One Ford project has decided that both the North-American and the European luxury sedans would converge into the same car at this new generation. This win-win strategy helps Ford to cut production costs and allows the customers to have a much better car, designed to satisfy the two most demanding markets of the world.

Obviously, the interior has become an excellent definition of both European and North-American quality. There’s a lot of equipments regarding comfort and security, but the technology is what guides this car: at least at the United States, it’s already known that Fusion will offer the Ford/Sony Sync entertainment system as a standard item. It concentrates the sound system with GPS navigator and lots of other functions to be controlled by a big touchscreen at the central console. Considering the North-American price list, Fusion starts at the S version, at US$ 22.495 with focus at company use and 2.5-liter engine. Right above it there’s SE, who starts at US$ 24.495 and adds some of the comfort and style items, besides of the modern and efficient 1.6 EcoBoost – this engine generates 181 hp and can use manual or automatic transmission, both with six speeds. There’s also the 2.0 EcoBoost with 240 hp for US$ 26.745, but this one only comes with the automatic option. There’s already a Hybrid version, with an aspirated 2.0 and the electric engine, using a CVT transmission and starting at US$ 28.000. And the top of the line is made by the Titanium version, with only the 2.0 EcoBoost and the automatic transmission, besides exclusive items such as special suspension and bigger wheels.

Going to Europe, however, reveals some more amazing surprises. Mondeo will arrive at that market already with also the station wagon and notchback versions, until now exclusive for that continent. This comes from the fact that the North-Americans usually prefer the SUVs when they have to choose a bigger model, while the Europeans have always loved these two car variations. It’s really nice to see how the wagon followed the exact idea passed by the sedan, achieving the same modern dynamism instead of giving that heavy “family car” look – named Mondeo Turnier as the previous generations, it uses the usually effective solution of sharing the tail lights with the sedan, not only to reduce costs but also to increase the overall resemblance. And about the notchback, Ford used the typical solution of only reducing the third volume, giving an “almost sedan” look; this solution saves all the money that would be used to create an entire hatchback rear section, but ends allowing the trunk lid to move along with the rear window anyway. Mondeo will be sold at Europe only at late 2013, but its engine options will be really nice. It’ll use diesel with the 1.5 and 2.0 TDCi and gasoline with the 1.6 and 2.0 EcoBoost, but also the one-liter option, which have chance to achieve excellent consumption and emissions numbers.

10/09/2012 update: It was included all the information about Ford Mondeo including the pictures, and the entire text was translated to English in order to follow the other non-Brazilian cars’ articles.

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Ford’s Cleveland Engine Plant starts 3rd shift to meet demand for EcoBoost V6 engines

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Wallpaper Ford’s Cleveland Engine Plant starts 3rd shift to meet demand for EcoBoost V6 engines

Ford has added a third shift at Cleveland Engine Plant No. 1 to meet demand for 3.5-liter EcoBoost and 3.7-liter V6 engines. Introduced in 2009 on the Ford Taurus SHO and Lincoln MKS, EcoBoost technology combines direct injection and turbocharging. The EcoBoost solution has been popular with customers, who have purchased 180,000 Cleveland-built 3.5-liter EcoBoost V6 engines since 2009. In 2011, Ford sold a record 121,000 vehicles equipped with 3.5-liter EcoBoost V6 engines when F-150 began offering an EcoBoost option. In first-quarter 2012, Ford sold more than 39,000 vehicles equipped with the 3.5-liter EcoBoost engine, representing more than a 285% increase from the first quarter of 2011. The 250 jobs being added in Cleveland for running the third shift primarily will be filled by employees transferring from Cleveland Engine Plant No. 2, which is scheduled to end production later this week. Later this month, Ford will add one shift of F-150 production at its Kansas City Assembly Plant. Like? Ford’s Cleveland Engine Plant starts 3rd shift to meet demand for EcoBoost V6 engines for wallpaper? Shar this image to Ford’s Cleveland Engine Plant starts 3rd shift to meet demand for EcoBoost V6 engines for your friend.

FEV displays Ford 1.0L EcoBoost engine at SAE World Congress; provided early development support

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FEV, Inc., is showing the 1.0L I3 Ford EcoBoost at the SAE 2012 World Congress. (Earlier post.) FEV provided early development stage support for the engine in the area of design and CAE, combustion development, and engine build for 36 engines. We have been very fortunate to have supported Ford Motor Company in the development of this breakthrough powertrain. This is a prime example of FEV’s business model, which is designed to integrate its expertise into the development process for customer propulsion systems on an as-needed basis. The EcoBoost engine represents one of the recent trends in the automotive industry, a move towards downsized and highly boosted engines that deliver higher power and better fuel economy than the larger engines they replace. And these engines are capable of doing that with very low exhaust emissions levels. —Gary Rogers, president and CEO of FEV The three-cylinder engine is designed for Ford vehicles such as the Focus, the B-MAX and the C-MAX. The engine will initially be offered with power ratings of 73.5 and 92kW (98 and 123HP, respectively), providing the power of the 1.6L four-cylinder, naturally aspirated engine in the Ford Focus. Both versions will deliver 170 nm (125 lb-ft) of torque between 1,300 and 4,500 rpm, which is an improvement over the 1.6L engine. The smaller power plant also provides an overall weight reduction of approximately 20 lbs. According to Ford, the Focus with the 73.5 kW engine achieves CO 2 emissions of 109 g/km. Source: Green Car Congress Like? FEV displays Ford 1.0L EcoBoost engine at SAE World Congress; provided early development support for wallpaper? Shar this image to FEV displays Ford 1.0L EcoBoost engine at SAE World Congress; provided early development support for your friend.